Subliminal Stimuli Explained

There is a lot of misunderstanding about the term subliminal and how subliminal messages, especially those found a subliminal CDs, work.

Subliminal messages are not just verbal commands. They can take the form of a single hidden word, entire sentences or even images which elicit an emotional response at a subconscious level. Therefore most subliminal messages, in popular use, are better referred to as “subliminal stimuli”.

The word “subliminal” is used to refer to anything that is registered by the brain but is only offered to the senses below the threshold of conscious perception. In other words you are never consciously aware of subliminal stimuli on a conscious level only subconsciously.

Subliminal stimuli refers to anything that stimulations the brain and senses at a subliminal level.

For example an image may be shown so quickly to an individual that all he or she is consciously aware of is a flash of light or imperceptible image. Consciously the person cannot make out the image. However, subconsciously the brain will register the image in full and also interpret its meaning!

Likewise a verbal message may also be hidden, or “masked”, behind other sounds so that the words being spoken are imperceptible. In many occasions it may be possible to hear a human voice but not know what they are saying. Sometimes these verbal subliminal messages just sound like a warble in the sound track.

Like the subliminal visual image a verbal subliminal message, like those found on a typical subliminal CD, are not consciously heard but are registered by the subconscious mind.

So how does a subliminal stimulus affect the brain and behaviour of those that are exposed to them?

It has been shown by several recent scientific studies that subliminal messages affect the brain and under the correct circumstances elicit a physiological affect from the recipient.

With verbal subliminal messages the subliminal process is straightforward. You subconsciously hear affirmations on a subliminal CD and these are used to reprogram your automatic behaviours, thoughts and emotional responses.

With visual subliminal stimuli the approach and effect is slightly different. Visual images are usually used to stimulate an emotional response in the recipient. In advertising this is usually used to evoke a strong positive emotion in a potential customer and then “twin” these emotions to a product or service in an attempt to make it appear more desirable.

When visual subliminal images are used for self improvement purposes they usually involve written affirmations which mirror those used as verbal subliminal messages. However, sometimes an image of a desired event, product or representation of a desired characteristic (like self confidence) is flashed instead of a written message.

Subliminal messages have caused a lot of controversy since they entered the public consciousness in 1957 with James Vicary’s marketing experiment.

Although Vicary’s experiment was fabricated, and his results were completely false, hundreds of thousands of people have created real, lasting changes in their lives through the use of subliminal messages.

The inability of researchers to replicate the results that Vicary reported (before he admitted he made the whole thing up) has led many psychologists to believe that the positive results reported by many thousands of people who used subliminal messages was due to a placebo effect only.

However, recent research shows that subliminal messages do work when they are offered under the correct circumstances. You can read more about this at subliminal CDs.

Perhaps you would prefer to learn how to make your own subliminal products by visiting subliminal software.

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