Subliminal Messages in Advertisements

Subliminal messages are affirmations used to program your mind at an inner level. The word subliminal actually means anything that is presented to you below your consciousness awareness. Therefore subliminal messages are anything that conveys meaning that is presented to you at a subconscious level.

Many people believe that subliminal messages are images that are invisible to you or voices that cannot be heard. This is far from the truth. For subliminal messages to be effective they must be visible and you must be able audible. Subliminal messages are merely hidden or masked behind other things.

For example subliminal messages in advertising usually involve masking images or words so that they blend in with their background and they only becomes apparent when they are either pointed out, looked for, or accidently noticed. The subliminal messages must be visible or else they would not work. The same applies to subliminal messages in recordings. The auditory subliminal messages must be clear and easy to hear if the other sounds are removed. This is the reason so many subliminal messages in audios are masked, or hidden behind, ocean waves or music. They mask or hide the subliminal messages so that you cannot consciously make out what is being or even determine if it is actually a voice. Take away the ocean waves or music and you would clearly hear the subliminal messages!

The reason for the effectiveness of subliminal messages is due to the way your mind works. You can only consciously concentrate on, between 3 to 7, things at any one time. However, your subconscious mind is aware of millions of things happening all at once. This is extremely necessary for two reasons.

If you were consciously aware of everything going on in the moment, the sounds around you, the many conversations, the feeling of the watch on your wrist, the socks on your feet etc., you would be unable to focus on any one task. However, you need to be subconsciously aware of everything in your environment - like the screeching brakes of an out of control vehicle behind you, someone mentioning your name across a crowed room, a work colleague addressing you or a telephone ringing in another room. Only when these things become important or need your attention does your subconscious mind alert you to them!

Likewise you have learned to walk, talk and drive consciously. Yet, when you perform these tasks now, you access your subconscious programs and run them automatically. This frees up your conscious mind to do other things. Once you consciously learn something it is passed into the subconscious mind for storage and retrieval. The same applies to your current predominate thoughts, attitudes and feelings.


Most of your beliefs and attitudes have been formed over many years and many have been critically analysed and tested throughout your life. These beliefs and attitudes are stored in your subconscious mind and accessed as you need them. The subconscious mind is an obedient servant to the conscious mind. In fact it is merely a storehouse of information, feelings and beliefs. It cannot analyse or decide what it holds or what it does not. It accepts as fact everything that is given to it. To program the subconscious with stored information it is usually necessary for the information to pass through the conscious mind where it can be analysed and accepted or rejected. The conscious mind therefore acts a gatekeeper to the subconscious mind!

Sometimes however, information bypasses the conscious mind and is feed directly to the subconscious mind through the use of subliminal messages! This is not exactly an ideal way to program the mind unless you have full control over the process!

Advertisers have known about the power of using subliminal messages for decades and use them to ignite your emotions and sway your buying habits. By embedding subliminal messages into ads they can make a connection between their product and a pleasurable feeling, belief or physical drive at a subconscious level.

In a similar way you can use the power of subliminal messages to reprogram your mind with new beliefs, attitudes, skills and feelings. By using subliminal messages you can begin to program yourself and change your attitudes and actions to suit you.


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